Skip Navigation Links

Communication Resource Unit (A Joint Initiative of NIRD&PR and UNICEF)

About CRU

CRUCommunication Resource Unit (CRU) is a collaborative initiative of NIRD&PR and UNICEF to cater to the Social and Behavior Change Communication (SBCC) needs of various government departments in the states of Andhra Pradesh, Karnataka and Telangana.

CRU is led by the Prof. & Head, Centre for Human Resource Development, NIRD&PR and is equipped with a skilled team to deliver all types of SBCC related services.

Why CRU?

Social and Behavior Change Communication (SBCC) is considered to be a critical input for meeting the objectives of national flagship programmesand the Sustainable Development Goals. Historically, most of the development programmeshave suffered from a lack of theoretically-sound and evidence-based approaches to SBCC. Therefore, results for many flagship programmesoften remain unrealiseddue to lack of demand for services and desired behaviors.

The state governments require constant support for SBCC for their flagship programmes. With this backdrop, National Institute of Rural Development and PanchayatiRaj (NIRD&PR) and UNICEF have collaborated to provide need-based, strategic communication support to different government departments and NGOs.

How can CRU support you?

CRU is well positioned to extend the following technical support to SBCC for any development programme.

  • Formative research, baseline, monitoring and evaluation for SBCC
  • Culturally relevant, state/region specific, evidence based SBCC strategies and roll out plans
  • Training modules, ToTsand trainings of departmental staff, frontline functionaries and other stakeholders in SBCC on different issues
  • Design, adaptation and translation of key messages and IEC/SBCC materials

Who can benefit from CRU?

Government departments and programmessuch as

  • National Health Mission (NHM)
  • SarvaShikshaAbhiyan(SSA) Integrated Child Development Scheme (ICDS)
  • SwachhaBharat Mission (SBM)
  • Integrated Child Protection Scheme (ICPS)

IEC material

#Material typeTitleLanguageDescription
1Digital slidesTelugu digital slides on promoting nutrition behaviours in general publicTelugu10 digital slides on breastfeeding, dietary diversity, anemia, growth monitoring, kitchen garden etc
2PosterEnglish Posters on Global Handwashing dayEnglishPosters on Global Handwashing day promoting washing hands at all critical times
3PosterTelugu Posters on Global Handwashing dayTeluguPosters on Global Handwashing day promoting washing hands at all critical times
4Study reportStudy report on Evaluation of quality of IPC and counselling sessions by using Intintiki anganwadi counselling bookEnglishDetailed study report
5PosterTelugu Gratitude posters on Covid warriorsTelugu8 posters thanking all front-line workers for their courageous work during COVID pandemic
6Training modulesTelugu training modules on Engaging PRI members as Nutrition Champions in POSHANTeluguBrochure and training booklet on engaging PRI members as Nutrition champions
7PosterTelugu Posters on Maaske KavachamTeluguPosters on proper usage of Mask
8Training modulesKannada Adolescent packageKannadaPackage of six training modules to train adolescents on Health, protection, nutrition and peer leader skills etc
9Posters/Banner and PlacardsAnemia Mukth Bharath package in TeluguTeluguPackage of AMB national material of Posters, Banners, placards etc.
10Scheme brochure and training moduleBeti Bachao Beti Padhao - Scheme brochure and training module in TeluguTeluguBeti Bachao Beti Padhao scheme brochure and module
11TakeawaysIncremental Learning Approach - takeaways of POSHAN Abhiyaan in TeluguTelugu21 ILA takeaways
12Brochure and training moduleBoosting Routine Immunization Demand Generation – Telugu Brochure and IPC guidebookTeluguBRIDGE – Brochure and Interpersonal communication guidebook to FLWs
13GuidebookTelugu Guidebook on Mother and Child Protection CardTeluguGuidebook
14Training modulesTraining package on Mahila Shiksha Kendra programme in TeluguTeluguFour modules with guidelines on MSK, Handbook and resource book to train student volunteers
15Training modulesSeven Modules of POSHAN Abhiyaan in TeluguTeluguSeven Modules of POSHAN Abhiyaan
16LeafletTelugu leaflet on Maaske KavachamTeluguLeaflet on Maaske Kavacham

News & Events

Material on COVID-19    English  Telugu

Reduce the risk of Coronavirus(COVID-19) Infection(Follow these important precautions) English  Telugu

Brochure of 'Protect Children from Measles & Rubella' English  Telugu

Brochure of National Deworming Day.

Brochure of Communication Resource Unit(CRU).

Launch report of Communication Resource Unit(CRU).


Last Update :