National Institute of Rural Development and Panchayati Raj

Communication Resource Unit (A Joint Initiative of NIRD&PR and UNICEF)

About CRU
Why CRU?
CRU support
Benefit from CRU
IEC Material
News & Events

About CRU

CRUCommunication Resource Unit (CRU) is a collaborative initiative of NIRD&PR and UNICEF to cater to the Social and Behavior Change Communication (SBCC) needs of various government departments in the states of Andhra Pradesh, Karnataka and Telangana.

CRU is led by the Prof. & Head, Centre for Human Resource Development, NIRD&PR and is equipped with a skilled team to deliver all types of SBCC related services.

Why CRU?

Social and Behavior Change Communication (SBCC) is considered to be a critical input for meeting the objectives of national flagship programmesand the Sustainable Development Goals. Historically, most of the development programmeshave suffered from a lack of theoretically-sound and evidence-based approaches to SBCC. Therefore, results for many flagship programmesoften remain unrealiseddue to lack of demand for services and desired behaviors.

The state governments require constant support for SBCC for their flagship programmes. With this backdrop, National Institute of Rural Development and PanchayatiRaj (NIRD&PR) and UNICEF have collaborated to provide need-based, strategic communication support to different government departments and NGOs.

How can CRU support you?

CRU is well positioned to extend the following technical support to SBCC for any development programme.

Formative research, baseline, monitoring and evaluation for SBCC
Culturally relevant, state/region specific, evidence based SBCC strategies and roll out plans
Training modules, ToTsand trainings of departmental staff, frontline functionaries and other stakeholders in SBCC on different issues
Design, adaptation and translation of key messages and IEC/SBCC materials

Who can benefit from CRU?

Government departments and programmessuch as

National Health Mission (NHM)
SarvaShikshaAbhiyan(SSA) Integrated Child Development Scheme (ICDS)
SwachhaBharat Mission (SBM)
Integrated Child Protection Scheme (ICPS)

IEC material

#	Material type	Title	Language	Description
1	Digital slides	Telugu digital slides on promoting nutrition behaviours in general public	Telugu	10 digital slides on breastfeeding, dietary diversity, anemia, growth monitoring, kitchen garden etc
2	Poster	English Posters on Global Handwashing day	English	Posters on Global Handwashing day promoting washing hands at all critical times
3	Poster	Telugu Posters on Global Handwashing day	Telugu	Posters on Global Handwashing day promoting washing hands at all critical times
4	Study report	Study report on Evaluation of quality of IPC and counselling sessions by using Intintiki anganwadi counselling book	English	Detailed study report
5	Poster	Telugu Gratitude posters on Covid warriors	Telugu	8 posters thanking all front-line workers for their courageous work during COVID pandemic
6	Training modules	Telugu training modules on Engaging PRI members as Nutrition Champions in POSHAN	Telugu	Brochure and training booklet on engaging PRI members as Nutrition champions
7	Poster	Telugu Posters on Maaske Kavacham	Telugu	Posters on proper usage of Mask
8	Training modules	Kannada Adolescent package	Kannada	Package of six training modules to train adolescents on Health, protection, nutrition and peer leader skills etc
9	Posters/Banner and Placards	Anemia Mukth Bharath package in Telugu	Telugu	Package of AMB national material of Posters, Banners, placards etc.
10	Scheme brochure and training module	Beti Bachao Beti Padhao - Scheme brochure and training module in Telugu	Telugu	Beti Bachao Beti Padhao scheme brochure and module
11	Takeaways	Incremental Learning Approach - takeaways of POSHAN Abhiyaan in Telugu	Telugu	21 ILA takeaways
12	Brochure and training module	Boosting Routine Immunization Demand Generation – Telugu Brochure and IPC guidebook	Telugu	BRIDGE – Brochure and Interpersonal communication guidebook to FLWs
13	Guidebook	Telugu Guidebook on Mother and Child Protection Card	Telugu	Guidebook
14	Training modules	Training package on Mahila Shiksha Kendra programme in Telugu	Telugu	Four modules with guidelines on MSK, Handbook and resource book to train student volunteers
15	Training modules	Seven Modules of POSHAN Abhiyaan in Telugu	Telugu	Seven Modules of POSHAN Abhiyaan
16	Leaflet	Telugu leaflet on Maaske Kavacham	Telugu	Leaflet on Maaske Kavacham

News & Events

Material on COVID-19 English Telugu

Reduce the risk of Coronavirus(COVID-19) Infection(Follow these important precautions) English Telugu

Brochure of 'Protect Children from Measles & Rubella' English Telugu

Brochure of National Deworming Day.

Brochure of Communication Resource Unit(CRU).

Launch report of Communication Resource Unit(CRU).

Last Update :

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